HODL EYEWEAR – PRIVACY POLICY
Introduction
We are Bryden Eyewear Ltd, trading as HODL Eyewear, a company registered in the United Kingdom (“HODL Eyewear”, “we”, “us”, or “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us, including via our website www.hodleyewear.com (“Site”).
Controller
HODL Eyewear is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or your personal data, please contact us:
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Email: support@hodleyewear.com
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Address: 3 Millbrook Street, Newtownstewart, County Tyrone, NI, United Kingdom BT78 4BW
Information We Collect
1. Data You Provide Directly:
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Name, email address, phone number
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Billing and shipping address
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Payment details (processed via secure third-party processors)
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Preferences and feedback
2. Data From Site Usage:
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IP address and browser/device information
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Purchase history and usage activity
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Communication records and interactions with our services
3. Data from Third Parties:
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Referral or social login information
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Affiliate or partner data where applicable
We do not intentionally collect or process sensitive personal data.
How We Use Your Data
We use your personal data to:
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Process and fulfil your orders
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Manage your account
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Improve and personalise our services
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Provide customer support
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Comply with legal and regulatory obligations
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Send marketing communications (with your consent)
Legal Basis for Processing
Our legal grounds include:
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Contract performance
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Legitimate interests
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Consent (for marketing, cookies, and communications)
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Legal compliance
Marketing and Communication
With your explicit consent, we may send promotional emails or SMS messages about HODL Eyewear offers, events, and product updates. You may unsubscribe at any time using the links provided in our communications.
Data Sharing
We may share your data with:
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Payment processors (e.g. Stripe, PayPal, Musqet)
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Fulfilment partners (for delivery and logistics)
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Email marketing platforms (e.g. MailerLite or similar)
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Affiliate tracking platforms (e.g. SliceWP)
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Legal and regulatory authorities if required
We do not sell or rent your data.
International Transfers
Your personal data may be transferred outside the UK or EEA, including to partners or processors. In such cases, we ensure appropriate safeguards are in place.
Cookies and Analytics
We use cookies and tracking technologies to:
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Understand usage behaviour
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Personalise experiences
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Improve site performance
For more information, please see our Cookie Policy.
Your Rights
You have rights under UK data protection law, including:
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Access to your data
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Correction of inaccurate data
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Deletion of your data
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Objecting to or restricting processing
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Data portability
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Withdrawal of consent
Contact support@hodleyewear.com to exercise any of these rights.
Data Security
We implement appropriate technical and organisational measures to protect your data. However, no method of internet transmission is 100% secure.
Data Retention
We retain your data only as long as necessary for the purposes outlined, or as required by law. Data may be anonymised for analytical use.
Third-Party Links
Our Site may include links to external sites. We are not responsible for their privacy practices and encourage you to review their policies.
Changes to This Policy
We may update this policy periodically. Any significant changes will be communicated to you and require renewed consent where appropriate.
Complaints
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we encourage you to contact us first to resolve concerns.
Last Updated: 28 May 2025